Logo

The Arcadia logo system ensures consistent brand representation across all touchpoints, maintaining recognition and trust while adapting to various contexts and applications.

The Node

Our logo is inspired by intersections and city grids. The rotated node in the 'A' symbolizes a starting point and connection point, inspired by the modernized energy future we're working to achieve.

Primary logo

The main Arcadia logo for standard applications

Usage guidelines

• Use for headers, business cards, and official documents
• Maintain minimum clear space of 1x logo height
• Ensure high contrast against background
• Do not modify proportions or colors
• Minimum size: 120px wide for digital, 1 inch for print

Logo Variations

Different versions for various contexts and applications

Light Backgrounds

Standard color version

Dark Backgrounds

Reversed color version

Monochrome

Single color applications

Clear Space Requirements

Minimum spacing around the logo to ensure visibility and impact

Clear space = Height of logo (X)

Clear Space Rules

• Minimum clear space equals the height of the logo (X)
• Apply to all sides of the logo consistently
• Increase clear space for greater prominence
• Never place other elements within clear space
• Consider visual hierarchy when positioning

Size Guidelines

Minimum and recommended sizes for different applications

ARCADIA

Digital Minimum

120px wide

ARCADIA

Web Standard

200px wide

ARCADIA

Print Minimum

1 inch wide

ARCADIA

Large Format

2+ inches wide

Incorrect Usage

Examples of what not to do with the Arcadia logo

Protecting the Arcadia brand requires careful attention to logo usage. Never modify the logo without approval.

Don't

• Stretch or distort proportions
• Change colors or add effects
• Place on busy backgrounds
• Use outdated versions
• Rotate or angle the logo
• Add shadows or outlines
• Use poor quality reproductions

Do

• Use approved logo files
• Maintain consistent proportions
• Ensure adequate contrast
• Respect clear space requirements
• Use appropriate size for medium
• Select correct color version
• Maintain high quality standards