Arcadia

Art Direction

Arcadia's art direction is designed to make energy complexity feel accessible and intuitive. Through light, structure, and motion, our visuals reveal the nuances and connection points of today's energy landscape.

Illustration

Arcadia's illustrations are designed to reveal how complex energy systems work — clearly, calmly, and with intention.

We use a consistent system of 3D isometric platforms and abstract elements to visualize data, connections, and flow. These illustrations are a core part of the Arcadia brand, helping make invisible systems feel understandable and human.

Because illustration plays a central role in how we explain our platform, it should be created and evolved thoughtfully. Please use the existing illustration system and examples as the foundation for any new work, rather than introducing new styles or visual languages.

Examples

Data Model illustration

Data Model

Data Processing illustration

Data Processing

Data Sources illustration

Data Sources

Usage Guidelines

  • Use stacked platforms to represent system layers or stages
  • Show relationships and flow between layers clearly
  • Maintain consistent perspective, spacing, and scale
  • Keep compositions simple and legible

Photography

Arcadia's photography captures real moments within a clean energy future — people, technology, and environments working together in the real world.

Our photography is meant to feel natural, optimistic, and grounded. It supports the brand by showing energy as something tangible and human, not abstract or distant.

Photography should be curated and edited with care to maintain a consistent tone and visual quality. When possible, use approved imagery and follow these guidelines closely rather than introducing new visual treatments.

Planned Coverage

  • Photography style and visual tone
  • Subject matter guidance
  • Do / Don't examples
  • Color treatment and overlays

This section will be completed once the photography direction is finalized.

Iconography

Coming Soon

Iconography guidelines are currently in development.

Planned Coverage

  • Icon style principles
  • Usage guidance across navigation, actions, and objects
  • Accessibility considerations
  • Size and spacing standards

This section will be expanded once the icon system is finalized.